PRIVACY POLICY
Last updated: 25 June 2026
1. Who We Are
This website is operated by SMA Marble Ltd (Company number: 15965812), a company registered in England and Wales.

Registered office address: Crest Rd, London NW2 7LX

Contact email: info@smamarble.co.uk Contact phone: 07481 935094

SMA Marble Ltd is the “data controller” for the personal information described in this policy.
2. What Personal Data We Collect
We may collect and process the following types of personal data:

Name, email address, phone number, postal address — when you contact us, request a quote, or submit a form
Project details — such as photos, measurements or descriptions you provide for a quote
Payment-related information — [CONFIRM: do you take card payments directly, or only via a third-party processor / bank transfer? This affects what’s listed here]
Technical data — IP address, browser type, pages visited, collected automatically via cookies and analytics tools when you visit our website
Communications — records of calls, emails, or messages you send us
3. How We Collect Your Data
Directly from you — via our contact form, phone calls, email, or in person during a site visit
Automatically — via cookies and tracking tools on our website (see Cookie section below)
From third parties — [CONFIRM: do you receive leads from Google/Meta ad forms, GoHighLevel, or other platforms? List them here]
4. Why We Use Your Data and Our Legal Basis
Purpose
Legal Basis
Responding to enquiries and providing quotes
Legitimate interest / steps to enter a contract
Carrying out and managing a booked installation
Performance of a contract
Sending marketing communications
Consent (where required)
Website analytics and advertising (Google Ads, Meta Ads)
Consent (via cookie banner)
Complying with legal or accounting obligations
Legal obligation

5. How Long We Keep Your Data
[CONFIRM RETENTION PERIODS — e.g. enquiry data not converted to a job kept for X months; completed job/invoice records kept for at least 6 years for accounting/tax purposes under UK law]
6. Who We Share Your Data With
We may share personal data with third parties who help us operate our business, such as:

[LIST ACTUAL THIRD-PARTY TOOLS USED — e.g. CRM/quoting software, email or SMS marketing tools, accounting software, payment processor]
Google and Meta (Facebook/Instagram) — for advertising and analytics, where you have consented to cookies
Professional advisors (accountants, solicitors) where necessary
Authorities, where required by law

We do not sell personal data to third parties.
7. International Data Transfers
[CONFIRM: do any of the third-party tools you use store data outside the UK/EEA — e.g. US-based software? If so, this section needs to state the safeguard used, such as Standard Contractual Clauses. A lawyer should confirm wording here.]
8. Cookies
Our website uses cookies and similar technologies, including for:

Essential website functionality
Analytics (e.g. Google Analytics)
Advertising and retargeting (e.g. Google Ads, Meta Pixel)

You can control or withdraw consent to non-essential cookies via our cookie banner / your browser settings at any time.

[CONFIRM: do you have a working cookie consent banner installed? Under UK law, non-essential cookies should only be set after consent — this needs to be technically implemented, not just written about.]
9. Your Rights
Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (“right to be forgotten”)
Restrict or object to certain processing
Request data portability
Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us at info@smamarble.co.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been mishandled.
10. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. [CONFIRM: any specific measures worth mentioning — e.g. encrypted storage, restricted staff access — or keep this general]
11. Children’s Data
Our services are not directed at children, and we do not knowingly collect personal data from anyone under 18.
12. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on this page.
13. ICO Registration
[CONFIRM: most UK businesses processing personal data must register with the ICO and pay the data protection fee unless exempt. Check your registration status at ico.org.uk/registration and include your registration number here if applicable.]